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These days in Tehran, Saless Gallery is hosting the exhibition and live painting performance “Iran Banu”. The event is organized with the support of Vesta Color.
In my visit to the Vesta Color factory, I saw passion and insight that make me certain one day they will easily compete with the world’s leading brands. They advance the path scientifically and observe the necessary standards.
The joint project between Vesta Color and Mojdeh Art Gallery aims to support artistic talent and foster a new artistic ecosystem that contributes to the development of art. Behdad Najafi, who has been painting professionally for 20 years while also being active in gallery management, is participating in this project. Within its framework, he has created a work using Vesta’s diverse paint products and presented it to the company.
Vesta Vitrail Solvent, also known as Vesta Thinner, serves two essential purposes.
At a time when the Middle East [Iran] is more than ever raising its voice about the importance of water and the environment, this painting by Elham Azimi depicts a pleasant dream.
In an age where anxiety and psychological fatigue have become collective traits, we need more than ever to find refuge in something that transcends logic—something created not for profit, but for meaning. If there is still a place left for solace and salvation, without a doubt, that place is art.
The collaborative project between Vesta Color and Mojdeh Gallery aims to support emerging artistic talent and contribute to the development of a new art ecosystem. This initiative seeks to nurture creativity and expand the cultural dialogue within the Iranian art scene. Among the artists participating in this project is Rezvan Yaraei, a young painter and graduate of the University of Tehran’s Faculty of Fine Arts, who has been pursuing painting professionally. As part of this collaboration, she has created and donated an artwork to Vesta Color, crafted using a variety of the company’s products.
"Ms. Hamdani Zadeh’s works invite the viewer not merely to see colors, but to hear and feel them. In this collection, painting is not simply an act of illustration, but an experience of being—immersed in a vibrant, geometric moment."
The joint project between Vesta Color and Mojdeh Gallery was launched with the goal of supporting artistic talent and shaping a new artistic ecosystem to foster the development of art. Among the participating artists is Elham Azimi, a young painter who has been professionally pursuing painting for over a decade.
Watch the video captured during the visit of renowned Iranian artists to the Vesta Color factory, where they explored the paint production process and other sections while engaging in discussions with the brand's managers.