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One of the most significant achievements of Baran Auction has been the revitalization of the market for Islamic arts and calligraphy alongside a curated selection of modern and contemporary works—a combination that both preserves artistic roots and offers a perspective on emerging currents. This dual approach has brought Iranian and international audiences to a shared point of engagement and has elevated both the cultural and economic value of the artworks
A decade ago, Mahboubeh Kazemi launched Baran Auction, the first specialized auction dedicated to calligraphy and Islamic arts, featuring artists from Iraq, Turkey, and Iran, and achieving total sales of $871,000. Since 2016 (1395 SH), with the establishment of Baran Auction—the first auction in the Middle East exclusively focused on calligraphy and Islamic arts—Mahboubeh Kazemi has reminded the region of the enduring importance of its traditional and civilizational heritage. Four successful editions of the auction have been held so far.
During the special meeting "The Economics of Calligraphy Art and Its Contribution to the Advancement of Art and Cultural Economics" at the Tehran Museum of Contemporary Arts, Mahboubeh Kazemi Doulabi, the manager of the Taraneh Baran Gallery and the creator of the Baran Auction, a specialized auction of calligraphy and Islamic Iranian arts, highlighted infrastructure points.